Method 13
Problem it solves: Your product costs more than it should, but you cannot identify which components are over-specified and which are under-negotiated. The BOM was assembled incrementally — a material chosen here, a specification inherited there — and no one has evaluated the full cost structure against what the product actually needs to deliver at the performance level your brand requires.
BOM optimization is not cost-cutting — it is cost reallocation guided by engineering data and consumer perception.
What you receive:
Component Cost Benchmark — every material in your BOM costed against market alternatives and competitive products, with the cost delta quantified at each layer. You see exactly where you are overpaying relative to the market.
Specification Sensitivity Analysis — for each component, an assessment of how much the specification can be relaxed before the consumer perceives a difference. This identifies the “invisible cost” — money spent on specifications that deliver engineering margin but not consumer value.
Optimized BOM Scenarios — 2-3 alternative configurations at different cost-performance points, each with fully loaded unit economics including material, MOQ impact, tooling, and logistics. You choose the trade-off — the analysis provides the data.
The goal is not to make the product cheaper. It is to make every gram and every cent work harder toward the performance dimensions your consumer actually values.
Describe your current challenge. We'll map it to the right methodology and tell you exactly what we'd do — before any commitment.