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Core Formulation Strategies

Three core architectures coexist in the market — fluff pulp, composite, and proprietary. Their performance ceilings differ not by percentages but by structural class.

Growth-Stage Brand
Mar 26, 2026
3

Three core architectures coexist in the market — their performance ceilings differ not by percentages, but by structural class

Engineering Story

The diaper and pull-up market contains three fundamentally different core architecture strategies, each representing a different engineering philosophy and commercial tradeoff.


Three Core Architecture Strategies: fluff pulp (traditional), composite (premium), hybrid (emerging) — each with different cost, thickness, and consistency tradeoffs


Fluff pulp type (SAP mixed into wood pulp fibers) is the traditional approach — low material cost, mature manufacturing processes, but fibers occupy substantial volume, resulting in heavy and thick products. Our testing data showed total absorption of approximately 474g with a retention rate of approximately 79%. Composite type (SAP sandwiched between multi-layer nonwoven carriers) achieves higher performance in a more compact structure — total absorption of 771g (over 30% above fluff pulp), retention rate of approximately 87%, at nearly identical product weight. Proprietary type (using a closed architecture design protected by intellectual property) demonstrates unique performance characteristics under multi-dose conditions — but this architecture is not replicable or commercially available.


The gap between these three is not "slightly better or slightly worse" — it is a structural ceiling difference. The physical limits of fluff pulp (fiber swelling displacing SAP space) mean that no amount of optimization can approach the composite type's performance upper bound.


For the client, this was not "choose the cheap one or the expensive one." Core architecture is the engineering foundation of brand positioning — if the ceiling is too low, all subsequent material optimization is spinning within a constrained space. Understanding the structural boundaries of all three strategies is the prerequisite for making the right choice.


Why Only CORIO

Most core comparisons look only at absolute absorption values. We simultaneously analyze structural physical limits — fiber swelling behavior, SAP spatial distribution, carrier layer effects on liquid channeling — explaining not just "which is better" but "why it is better" and "how much better it can get."

Client Voice
“After seeing the structural ceiling comparison across all three architectures, the client stopped framing core upgrade as a cost decision and redefined it as a brand positioning infrastructure choice — a cognitive shift that happened in front of a single comparison table.”
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