After testing all five products across absorption speed, total capacity, rewet, and structural dimensions, we plotted each brand on a multi-axis performance map. The visualization immediately revealed that three brands clustered in one quadrant while two premium segments were completely uncontested — a finding that no amount of qualitative research would have surfaced.
Data-Driven Competitive Positioning Map
One bubble chart replaced 50 pages of subjective brand comparisons.
Key Result
50 to 1
pages of subjective comparison replaced by one data-driven map
Evidence Type
Product Category
Engagement Tier
GrowthPublished
Mar 26, 2026
Engineering Story
Why Only CORIO
We do not rank products by opinion. We plot them by measured engineering data — so the positioning strategy is built on physics, not perception.
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