During a working session, the client's technical advisor — with 35 years of P&G experience — was presented with our engineering assessment data and spontaneously formulated a material substitution hypothesis that neither side had considered. If the hypothesis validates in testing, the per-unit cost reduction would exceed 10%.
35-Year Veteran A-ha Moment
The technical advisor proposed a hypothesis — if validated, unit cost drops more than 10%.
Key Result
10%
potential cost reduction from a hypothesis triggered by the veteran
Evidence Type
Product Category
Engagement Tier
GrowthPublished
Mar 26, 2026
Engineering Story
Why Only CORIO
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